AMP Awards

AMP Awards · Title Sequence

AMP Awards · SWELL SUBMISSION

AMP Awards · Boomer From AMP | Strutting

The AMP Awards project 'Boomer From AMP | Strutting' presents a vibrant, live-action piece centered on a character navigating urban environments. The film features a subject outfitted in a bold blue tracksuit and a distinctive boombox headpiece, moving from an indoor space onto city sidewalks and across pedestrian crossings. Captured in natural light, the work maintains an energetic pace through dynamic camera movement. The project, developed by AMP with creative contributions from William McVay, utilizes a cinematic approach to highlight the playful movement of the subject.

AMP Awards · Boomer From AMP | Struggling

The Boomer From AMP project, titled 'Boomer From AMP | Struggling,' is a commercial production developed for the AMP Awards. The narrative centres on the familiar friction of remote communication, depicted through a three-way video conference call involving varied indoor settings and a character featuring a boombox head. Produced by AMP and William McVay, the work leans into a minimalist aesthetic. The sequence integrates stylized typography transitions to punctuate the framing of the virtual interaction.

AMP Awards · Boomer From AMP | Rapping

The AMP Awards presents a short-form promotional film titled 'Boomer From AMP | Rapping,' which leans into a high-energy performance format. The piece features a central character wearing a vintage silver boombox as a head, complemented by a coordinated blue tracksuit. Set against a minimalist backdrop, the subject delivers a rhythmic sequence paired with bold, animated text overlays. Produced by AMP and William McVay, the project utilizes live-action technique and action-oriented movement to capture its aesthetic. Designed for a vertical display, the film draws on an 1980s-inspired visual language.