The Boomer From AMP project, titled 'Boomer From AMP | Struggling,' is a commercial production developed for the AMP Awards. The narrative centres on the familiar friction of remote communication, depicted through a three-way video conference call involving varied indoor settings and a character featuring a boombox head.
Produced by AMP and William McVay, the work leans into a minimalist aesthetic. The sequence integrates stylized typography transitions to punctuate the framing of the virtual interaction.
