AMP Awards
Boomer From AMP | Rapping
Apr 2026
This campaign for the AMP Awards features a character performing in a vintage silver boombox headpiece, captured in a series of dynamic, rhythmic movements. The project leans into a nostalgic 1980s aesthetic, utilizing live-action techniques to integrate bold animated text overlays that pulse in time with the performance. Developed by the AMP team, including creative contributions from William McVay, the work explores a stylized approach to brand identity within the entertainment sector. The vertical format frames the energetic choreography against a minimalist studio backdrop, emphasizing the interplay between physical performance and motion graphics.
Vertical, Action, 1980s
Festivals & Events
Living Room
Social Media / Short Form Video
