American Express
The Switch Up
Brand
ProjectThe Switch Up
Date
Jun 2026
Description
American Express highlights lifestyle balance in their project 'The Switch Up', a commercial production that navigates the contrast between high-intensity office environments and the freedom of outdoor recreation. Produced by GREATERGOOD, the spot transitions from a corporate setting to the expansive view of a mountain lake. The film utilizes drone footage to bridge these two environments, leaning into a cinematic aesthetic. By pairing live-action technique with warm, natural lighting, the production underscores the potential for professional pursuits and personal pursuits to coexist.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Credit Cards
Color
Navy
Jet Black
Pure White
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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