American Express: The Switch Up
Brand
Date
Jun 2026
Description
American Express highlights personal mobility in this commercial spot, The Switch Up. The narrative balances professional focus with outdoor recreation, contrasting a modern office environment against the scale of a mountain lake. Produced by GREATERGOOD, the film employs live-action technique alongside drone footage to bridge the gap between corporate life and leisure. The visual language favors cinematic framing and warm, natural lighting to emphasize the shift in environments.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Color
Navy
Jet Black
Pure White
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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