American Express highlights the intersection of retail and athletic performance in the commercial campaign, Love-Hate-Running. The spot moves between the controlled, warm environment of a shop and the expansive outdoors, tracking a runner as they transition from shoe-testing on a treadmill to an outdoor session near the water.
Developed by agency Dentsu Creative UK and production house Iconoclast, the project utilizes a clean, live-action technique to bridge the gap between indoor service and exterior endurance. Post-production for the film was managed by STITCH London and The Gate Plus.
