American Express
Plum Card - Alto Music
BrandAmerican Express
ProjectPlum Card - Alto Music
Date
Jun 2026
Description
American Express highlights the utility of its Plum Card through a commercial profiling Bob Kearn, president of Coit Cleaning Services. The film documents the history of the family-run enterprise, moving through warehouse facilities and active cleaning operations to provide a grounded look at day-to-day business management. Produced by GREATERGOOD, this live-action piece integrates historical photographs with on-site footage to frame the card as a tool for business investment. The narrative focuses on the operational realities of the cleaning industry, utilizing a clean visual style to illustrate the impact of the financial product on professional growth.
Style
Horizontal, Commercial, Action, Clean
Industries
Banking
Color
Pure White
Jet Black
Navy
Background
Warehouse
Context
TVC / TV Commercial
Associated creatives
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