American Express
Plum Card - Alto Music
Jun 2026
This commercial for American Express spotlights the operational realities of Coit Cleaning Services, featuring Bob Kearn as he discusses the history and evolution of his family business. The film captures the scale of the company’s warehouse facilities and day-to-day cleaning operations, documenting the human side of the trade through archival imagery and modern live-action footage. Produced by GREATERGOOD, the piece leans into a practical, documentary-style approach to explain the financial utility of the Plum Card within a professional context. The narrative moves through the facility floor, balancing the focus between business heritage and current operations.
Horizontal, Commercial, Action, Clean
Banking
Warehouse
TVC / TV Commercial
