Ambush
Featured Ambush projects
This week's top Ambush projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Ambush, Lexus · The Future Classic
Lexus and AMBUSH unite for The Future Classic, a collaborative automotive campaign that focuses on architectural precision and minimalist tailoring. The film leans into a cinematic aesthetic, utilizing natural light and desaturated tones to bridge the gap between high-end fashion and vehicle design. The project captures the interplay between industrial concrete structures and the sleek geometry of a silver sedan. Agency Team One leads the creative direction, framing the subject through a mix of exterior street-level shots and interior perspectives to emphasize the car’s form and the refined wardrobe of the protagonist.
Project Ambush · AMBUSH AW24 Collection
The Ambush Autumn Winter 2024 campaign highlights a contemporary streetwear aesthetic through a series of editorial portraits. Designer Yoon Ahn presents a collection defined by sophisticated layering and precise tailoring, set against clean, minimalist backdrops that emphasize the textures of knits, denim, and houndstooth textiles. Captured by photographers Suzie & Leo, the imagery employs soft light and a controlled, neutral palette to showcase the interplay between structured blazers and casual accessories, such as branded baseball caps and pearl jewelry. The campaign, which features model Jeong Junho alongside others, relies on the editorial styling of Carlos Nazario to balance oversized silhouettes with layered knitwear. Hair stylist Pierpaolo Lai and makeup artist Vanessa Icareg provide a polished, clean finish to the series, which is rendered with a blend of commercial studio precision and the subtle textures of analogue film.
Project Ambush · AMBUSH S/S 25
The AMBUSH S/S 25 campaign captures a high-energy vision of contemporary streetwear, defined by a minimalist studio aesthetic that leans heavily into experimental motion and textural contrast. Under the design direction of Yoon Ahn, the imagery oscillates between sharp, crisp portraiture and fluid, long-exposure studies, creating a visual rhythm that highlights the sculptural quality of the accessories and layered garments. Photographed by Suzie & Leo, the series utilizes clean, often monochromatic backdrops to anchor the collection's bold graphic lines. Stylist Carlos Nazario brings a tactile depth to the work, weaving together embellished denim, knit balaclavas, and signature futuristic eyewear. The execution embraces an analogue-inspired grit, incorporating grainy textures and deliberate motion blur to elevate the campaign beyond traditional editorial, resulting in a raw, rhythmic presentation of the season.
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