Ambush

Jan 2025

The AMBUSH S/S 25 campaign captures a high-energy vision of contemporary streetwear, defined by a minimalist studio aesthetic that leans heavily into experimental motion and textural contrast. Under the design direction of Yoon Ahn, the imagery oscillates between sharp, crisp portraiture and fluid, long-exposure studies, creating a visual rhythm that highlights the sculptural quality of the accessories and layered garments. Photographed by Suzie & Leo, the series utilizes clean, often monochromatic backdrops to anchor the collection's bold graphic lines. Stylist Carlos Nazario brings a tactile depth to the work, weaving together embellished denim, knit balaclavas, and signature futuristic eyewear. The execution embraces an analogue-inspired grit, incorporating grainy textures and deliberate motion blur to elevate the campaign beyond traditional editorial, resulting in a raw, rhythmic presentation of the season.

Editorial, Vertical, Clean

Luxury Fashion Houses

White Seamless

Advertising Campaign