Alpha Industries
Featured Alpha Industries projects
This week's top Alpha Industries projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Hypebeast, Alpha Industries · Zelooperz - Creating The Blueprint
Hypebeast and Alpha Industries collaborate on the documentary 'Zelooperz - Creating The Blueprint,' a project that explores the creative process within an intimate studio environment. The film leans into a raw, observational style, centering on the artist as he navigates his work. Featuring production and creative input from Underhill, the project employs a moody aesthetic through natural light to document the subject at work. The narrative focuses on the intersection of apparel and artistic expression, capturing authentic, behind-the-scenes moments through live-action technique.
Alpha Industries · Originality is Timeless
Alpha Industries marks a milestone with 'Originality is Timeless,' a video campaign that leans into archival energy. The piece balances cinematic live-action footage with historical news broadcasts from November 1989 to frame the brand's heritage within a broader cultural context. Featuring the brand's signature bomber jackets, the narrative relies on rapid cuts and a gritty visual language to document moments of youth-led celebration. The production incorporates VHS / lo-fi textures to ground the sequences, with sound design from Wave Studios amplifying the raw atmosphere of the scenes.
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