Alpha Industries: Originality is Timeless
Brand
Date
Dec 2024
Description
Alpha Industries marks a milestone with 'Originality is Timeless,' a video campaign that leans into archival energy. The piece balances cinematic live-action footage with historical news broadcasts from November 1989 to frame the brand's heritage within a broader cultural context. Featuring the brand's signature bomber jackets, the narrative relies on rapid cuts and a gritty visual language to document moments of youth-led celebration. The production incorporates VHS / lo-fi textures to ground the sequences, with sound design from Wave Studios amplifying the raw atmosphere of the scenes.
Style
Horizontal, Cinematic, Gritty
Techniques
VHS / lo-fi
Industries
Color
Jet Black
Crimson
Context
Brand Film / Corporate Video
Associated creatives
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