Alpha Industries
Originality is Timeless
Brand
ProjectOriginality is Timeless
Date
Dec 2024
Description
Alpha Industries presents Originality is Timeless, a campaign film that explores the intersections of legacy and youth culture. The project leans into a cinematic aesthetic, blending raw, live-action footage of bomber jacket-clad individuals with historical news broadcasts from November 1989. Featuring rapid cuts and a gritty visual texture, the piece draws on VHS/lo-fi influences to establish its historical tone. The sound design, handled by Wave Studios, underpins the project's energetic nocturnal scenes.
Style
Horizontal, Cinematic, Gritty
Techniques
VHS / lo-fi
Industries
High Street Fashion
Color
Jet Black
Crimson
Context
Brand Film / Corporate Video
Associated creatives
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