
Allianz
Featured Allianz projects
This week's top Allianz projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Allianz, Women’s Aid · Worlds Strongest Women
Allianz · Olympics
Allianz · We All Need Someone To Lean On
Allianz presents We All Need Someone To Lean On, a cinematic commercial project that explores themes of support through a reflective, atmospheric lens. Produced by William McVay, the narrative shifts between vast, darkened sports environments and quiet, intimate domestic settings. The film utilizes low-key lighting and natural tones to establish a contemplative tone. Through live-action technique, the imagery focuses on the solitary routines of a subject, juxtaposing the scale of empty training halls against the stillness of a private kitchen, emphasizing a grounded and moody visual language.
Allianz · Flight of the Finch
Allianz presents Flight of the Finch, a cinematic commercial exploring themes of protection and resilience within the finance and insurance sector. The production leans into a detailed digital sequence, following a bird tending to its nest as an atmospheric storm gathers overhead. The narrative utilizes high-fidelity animation and VFX to move between expansive landscape shots and intimate, macro-level observations of the nest's construction. The aesthetic journey transitions from a warm, golden-hour palette to more moody, desaturated tones as the environment shifts. Creative direction and production were led by the team at Howatson+Company, with post-production and technical effects executed by Daniel Fletcher.
Allianz · Breakdown - Watermark
Allianz's Watermark project features an intricate visual effects breakdown that highlights the technical craft behind its character-driven narrative. The piece demonstrates the journey from initial 3D modeling and wireframe rigging to the final integration of a colourful bird tending to an egg. Created with post-production and VFX work by Daniel Fletcher, the breakdown reel transitions through digital wireframes and test textures before revealing the final compositing. The production leverages techniques including tracking and matchmoving to anchor the CGI assets against live-action suburban environments.
Allianz · Value Service Campaign
Allianz presents the Value Service campaign, a commercial spot highlighting the operational landscape of a modern insurance claims center. The film focuses on the high-tech professional environment, depicting support staff navigating data analytics and weather tracking tools within an open-plan workspace. Produced by Exit Films, the project utilizes live-action technique to capture a clean, professional aesthetic. The visual narrative is defined by soft interior lighting and natural daylight, emphasizing a focus on the company's service infrastructure. The campaign was developed in partnership with agency Howatson+Company, with media support from Wavemaker ANZ.
Allianz · Adrift BTS
Allianz explores the production process for its Adrift campaign in this behind-the-scenes look at the commercial's development. The project highlights a cross-agency collaboration between production company FINCH and agency partner Howatson+Company. The footage captures the scale of the shoot, moving between coastal landscapes and stadium environments. With direction by Michael Gracey, the production leans into cinematic lighting and live-action techniques to document the assembly of the campaign’s visual narrative.
Allianz · Adrift
Allianz explores the psychological challenges of athletic recovery in 'Adrift,' a campaign film centering on a soccer player navigating the aftermath of a training injury. The narrative transitions from a clinical stadium setting to a surreal landscape, where a solitary bench drifting on the ocean serves as a metaphor for the isolation of rehabilitation. Produced by FINCH with creative direction by Howatson+Company, the film utilizes cinematic lighting and desaturated color grading to establish a somber, grounded atmosphere. The production balances live-action technique with visual effects to convey the internal experience of the athlete.
Allianz · The Allianz Pet Project
Allianz · Care You Can Count On
Allianz · Fancy
Allianz · Cate Campbell
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