Allianz: Adrift
Brand
Date
Mar 2026
Description
Allianz explores the psychological challenges of athletic recovery in 'Adrift,' a campaign film centering on a soccer player navigating the aftermath of a training injury. The narrative transitions from a clinical stadium setting to a surreal landscape, where a solitary bench drifting on the ocean serves as a metaphor for the isolation of rehabilitation. Produced by FINCH with creative direction by Howatson+Company, the film utilizes cinematic lighting and desaturated color grading to establish a somber, grounded atmosphere. The production balances live-action technique with visual effects to convey the internal experience of the athlete.
Style
Horizontal, Cinematic, Desaturated
Techniques
VFX / visual effects
Industries
Color
Navy
Golden Yellow
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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