Allianz
Adrift BTS
Brand
ProjectAdrift BTS
Date
Mar 2026
Description
Allianz's 'Adrift BTS' provides a comprehensive look at the production of the brand's recent insurance campaign. The film documents the collaboration between production house FINCH and creative agency Howatson+Company, detailing the logistical execution across coastal and stadium environments. Featuring insights from director Michael Gracey, the content leans into themes of resilience and recovery. The documentation highlights professional live-action capture and cinematic lighting techniques used throughout the commercial shoot.
Style
Horizontal, Commercial, Cinematic
Industries
Insurance
Context
Backstage / Behind the Scenes
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