Allianz explores the production process for its Adrift campaign in this behind-the-scenes look at the commercial's development. The project highlights a cross-agency collaboration between production company FINCH and agency partner Howatson+Company.
The footage captures the scale of the shoot, moving between coastal landscapes and stadium environments. With direction by Michael Gracey, the production leans into cinematic lighting and live-action techniques to document the assembly of the campaign’s visual narrative.
