Allianz: Adrift BTS
Brand
Date
Mar 2026
Description
Allianz explores the production process for its Adrift campaign in this behind-the-scenes look at the commercial's development. The project highlights a cross-agency collaboration between production company FINCH and agency partner Howatson+Company. The footage captures the scale of the shoot, moving between coastal landscapes and stadium environments. With direction by Michael Gracey, the production leans into cinematic lighting and live-action techniques to document the assembly of the campaign’s visual narrative.
Style
Horizontal, Commercial, Cinematic
Industries
Context
Backstage / Behind the Scenes
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