Aesop
Aesop's minimalist fragrance campaigns and digital product visualisations across beauty
Featured Aesop projects
This week's top Aesop projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Aesop · Virere
Aesop presents Virere, a cinematic fragrance campaign that leans into themes of stillness and natural observation. The film explores serene outdoor settings, moving between sunlit tree canopies, expansive fields of tall grass, and architectural details before settling on a quiet, contemplative moment in nature. Interspersed throughout are abstract macro shots of the signature amber glass fragrance bottles, capturing the interplay of light and texture. The production utilizes warm natural lighting and an analogue film grading aesthetic to craft its tranquil atmosphere, with post-production services provided by Wild Island Films.
Project Aesop · AI Concept
This AI-generated concept project for Aesop, produced by Slate Studios, explores minimalist composition and organic form within the skincare sector. The visual narrative utilizes vertical staging to highlight tactile textures and clean, graphic contrast. Across the series, Slate Studios employs AI image generation to create sculptural arrangements. One set of imagery focuses on the human form, featuring arms locked in a grip against plaster backdrops with hard light to define musculature, while a second series presents a levitating stack of botanical and mineral elements, including citrus peel and pumice. The execution emphasizes earth-toned palettes and physical materiality, balancing commercial branding with artistic, minimalist sensibilities.
Project Aesop · CGI
Aesop presents a series of CGI product visualizations designed for brand visuals and commercial assets. The imagery explores the sculptural form of fragrance packaging and minimalist design through 3D render techniques. Produced by Slate Studios, the project employs clean, polished compositions. The visuals feature textured stone surfaces and soft, directional lighting to emphasize detail, while the typography-led abstracts utilize warm gradients to establish a cohesive brand presence.
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