Aesop
Virere
Brand
ProjectVirere
Date
Nov 2024
Description
Aesop presents Virere, a cinematic fragrance campaign that draws from the serenity of natural environments. The visual narrative moves through sunlit tree canopies, expansive fields, and structured architectural forms, building a tranquil atmosphere grounded in editorial composition. The film utilizes warm, golden-hour lighting and analogue-style grading to bridge the gap between landscape cinematography and product focus. Alongside macro sequences of the brand's signature amber glass, the work captures quiet, contemplative moments. Post-production for the campaign was handled by Wild Island Films.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
Fragrance
Color
Forest Green
Camel
Pure White
Background
Garden
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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