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Aesop: Virere

Brand
Aesop
Date

Nov 2024

Description

Aesop presents Virere, a cinematic fragrance campaign that leans into themes of stillness and natural observation. The film explores serene outdoor settings, moving between sunlit tree canopies, expansive fields of tall grass, and architectural details before settling on a quiet, contemplative moment in nature. Interspersed throughout are abstract macro shots of the signature amber glass fragrance bottles, capturing the interplay of light and texture. The production utilizes warm natural lighting and an analogue film grading aesthetic to craft its tranquil atmosphere, with post-production services provided by Wild Island Films.

Style

Horizontal, Cinematic, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries
Fragrance
Color
Forest Green
Camel
Pure White
Background

Garden

Context

Advertising Campaign, Brand Film / Corporate Video

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