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Aesop: AI Concept

Brand
Aesop
Date

Aug 2025

Description

This AI-generated concept project for Aesop, produced by Slate Studios, explores minimalist composition and organic form within the skincare sector. The visual narrative utilizes vertical staging to highlight tactile textures and clean, graphic contrast. Across the series, Slate Studios employs AI image generation to create sculptural arrangements. One set of imagery focuses on the human form, featuring arms locked in a grip against plaster backdrops with hard light to define musculature, while a second series presents a levitating stack of botanical and mineral elements, including citrus peel and pumice. The execution emphasizes earth-toned palettes and physical materiality, balancing commercial branding with artistic, minimalist sensibilities.

Style

Vertical, Minimalist

Techniques

AI Image Generation

Industries
Skincare
Context

Advertising Campaign

Associated creatives

Slate Studios
Slate StudiosAI Artist
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