ADEAM
Featured ADEAM projects
This week's top ADEAM projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project ADEAM · ADEAM ICHI Fall 2024
The ADEAM ICHI Fall 2024 collection, designed by Hanako Maeda, presents a series of editorial images capturing the brand's exploration of modern utilitarian streetwear. The campaign, shot by photographer Yusuke Miyazaki, features a distinct layered aesthetic characterized by oversized knitwear, structured tailoring, and fluid silhouettes. Set against the neoclassical stone facades of grand architectural landmarks, the visuals lean into a clean, seasonal palette of earth tones and vibrant accents. Models Mona Kawasaki and Odinaka Ekezie, alongside Ania Nogueira and Ilja Sizov, showcase the versatility of the collection’s mix-and-match approach. Executed with natural light, the campaign highlights precise textural details—from pinstriped shirts and pleated shorts to exaggerated puff sleeves and sculpted wraps. Hair styling by Kenichi complements the focus on functional, multi-layered autumn dressing.
Project ADEAM · Tokyo Midtown 11th Anniversary
For its Tokyo Midtown 11th anniversary, fashion label ADEAM presents a series of studio portraits featuring model Eniko Sipos. The editorial campaign showcases the brand’s latest silhouettes through a minimalist lens, utilizing clean, neutral backgrounds to keep the focus on garment construction and textile detail. Photographed by Yusuke Miyazaki, the imagery relies on soft, natural light to capture the collection's tailoring, ranging from patterned dresses to utility-inspired separates. The look is completed with hair styling by Kenichi and makeup artistry by Sada Ito, reinforcing a polished, contemporary aesthetic.
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