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ADEAM: Tokyo Midtown 11th Anniversary

Brand
Date

Apr 2024

Description

For its Tokyo Midtown 11th anniversary, fashion label ADEAM presents a series of studio portraits featuring model Eniko Sipos. The editorial campaign showcases the brand’s latest silhouettes through a minimalist lens, utilizing clean, neutral backgrounds to keep the focus on garment construction and textile detail. Photographed by Yusuke Miyazaki, the imagery relies on soft, natural light to capture the collection's tailoring, ranging from patterned dresses to utility-inspired separates. The look is completed with hair styling by Kenichi and makeup artistry by Sada Ito, reinforcing a polished, contemporary aesthetic.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color
Jet Black
Context

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