ADEAM

Feb 2024

For the ADEAM ICHI Fall 2024 collection, designer Hanako Maeda explores layered silhouettes and utilitarian tailoring. Photographed by Yusuke Miyazaki, the campaign features models Ania Nogueira, Ilja Sizov, Mona Kawasaki, and Odinaka Ekezie set against the neoclassical architecture of a stone building facade. The imagery utilizes diffused natural light to emphasize the seasonal textures of the collection, including heavy knitwear, oversized parkas, and structured wool pieces. With hair styling by Kenichi, the visual language leans into a clean editorial aesthetic, pairing academic-inspired accessories like striped socks and wire-frame glasses with refined, relaxed sportswear.

Editorial, Clean, Square

Natural light

Designer Fashion

Civic Building

Lookbook