ADEAM: ADEAM ICHI Fall 2024

Feb 2024

The ADEAM ICHI Fall 2024 collection, designed by Hanako Maeda, presents a series of editorial images capturing the brand's exploration of modern utilitarian streetwear. The campaign, shot by photographer Yusuke Miyazaki, features a distinct layered aesthetic characterized by oversized knitwear, structured tailoring, and fluid silhouettes. Set against the neoclassical stone facades of grand architectural landmarks, the visuals lean into a clean, seasonal palette of earth tones and vibrant accents. Models Mona Kawasaki and Odinaka Ekezie, alongside Ania Nogueira and Ilja Sizov, showcase the versatility of the collection’s mix-and-match approach. Executed with natural light, the campaign highlights precise textural details—from pinstriped shirts and pleated shorts to exaggerated puff sleeves and sculpted wraps. Hair styling by Kenichi complements the focus on functional, multi-layered autumn dressing.

Editorial, Clean, Square

Natural light

Civic Building

Lookbook