Activision Warzone in Paradise case study 2022

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This case study for Activision dissects the integration of travel influencer culture into the Call of Duty Warzone Pacific campaign. Developed by 72andSunny LA, the project constructs a narrative bridge between idyllic tropical aesthetics and high-intensity gaming action. The edit leans into a rapid-fire montage structure, juxtaposing authentic, raw live-action footage of travel influencers against cinematic sequences from the game world. By contrasting sun-drenched environments with the gritty, high-stakes visual language of a war zone, the piece highlights a distinct shift in promotional pacing. Creative production was supported by Human and Post Human for music and sound design, with Blacksmith handling the post-production and VFX.