Activision presents 'Scratch Board,' a live-action commercial spot highlighting a unique promotional collaboration. The film features professional skateboarder Tony Hawk navigating a sun-drenched concrete skatepark, executing a series of technical tricks across bowls and rails.
The project channels an energetic, high-action aesthetic, utilizing warm natural light to emphasize the outdoor setting. Bold text overlays integrate directly into the visual flow, detailing the limited edition decks and associated prizes featured within the campaign.
