Acrisure
Featured Acrisure projects
This week's top Acrisure projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Acrisure · Summoning Lionel
Acrisure’s campaign, titled Summoning Lionel, features a series of commercial spots centered on everyday insurance management. The narrative unfolds across diverse indoor environments, including home offices, kitchens, and living spaces, as individuals encounter unexpected appearances from musician Lionel Richie during their document reviews. Produced by Arts & Sciences with agency support from Max Cooper, the project leans into a humorous tone. The execution relies on sharp cinematography and warm, moody interior lighting to define the domestic and professional settings, delivered in a clean, live-action format.
Acrisure · The Upsides Tour
Acrisure’s 'The Upsides Tour' campaign brings a musical focus to the finance and insurance sector through a commercial video centered on Lionel Richie. The production utilizes live-action technique to bridge disparate environments, moving from an industrial warehouse to a residential living room setting. The aesthetic leans into retro-inspired design, utilizing warm practical lighting to contrast with soft studio illumination. The narrative structure employs dynamic camera movements, alternating between expansive overhead shots and focused medium close-ups of the cast and performer. Production was handled by Arts & Sciences, with creative input from Max Cooper.
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