Acrisure: Summoning Lionel
Brand
Date
Apr 2026
Description
Acrisure’s campaign, titled Summoning Lionel, features a series of commercial spots centered on everyday insurance management. The narrative unfolds across diverse indoor environments, including home offices, kitchens, and living spaces, as individuals encounter unexpected appearances from musician Lionel Richie during their document reviews. Produced by Arts & Sciences with agency support from Max Cooper, the project leans into a humorous tone. The execution relies on sharp cinematography and warm, moody interior lighting to define the domestic and professional settings, delivered in a clean, live-action format.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Jet Black
Navy
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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