Acrisure
Summoning Lionel
Brand
ProjectSummoning Lionel
Date
Apr 2026
Description
Acrisure’s campaign Summoning Lionel presents a series of insurance scenarios featuring unexpected appearances by musician Lionel Richie. The commercial project blends everyday domestic and office settings with surprise humor, placing characters in relatable interactions while managing their insurance needs. Produced by Arts & Sciences with agency support from Max Cooper, the work leans into a clean, live-action aesthetic. The execution relies on warm, moody interior lighting to maintain a grounded atmosphere while framing the interactions within various indoor environments.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Insurance
Color
Jet Black
Navy
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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