Acrisure
The Upsides Tour
Brand
ProjectThe Upsides Tour
Date
Apr 2026
Description
Acrisure’s 'The Upsides Tour' campaign features singer Lionel Richie in a series of spots that lean into retro-inspired aesthetics. The production moves between disparate environments, ranging from an industrial warehouse to a residential living room, using a mix of warm practical lighting and studio-grade illumination to define the space. The commercial utilizes live-action techniques, including dynamic wide overhead shots and intimate medium close-ups, to bridge the gap between the musical performance and the surrounding cast. The execution was managed by Arts & Sciences, with creative leadership from Max Cooper.
Style
Vertical, Commercial, Retro
Industries
Insurance
Color
Jet Black
Pure White
Burnt Orange
Background
Set-dressed
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.