Acrisure: The Upsides Tour
Brand
Date
Apr 2026
Description
Acrisure’s 'The Upsides Tour' campaign brings a musical focus to the finance and insurance sector through a commercial video centered on Lionel Richie. The production utilizes live-action technique to bridge disparate environments, moving from an industrial warehouse to a residential living room setting. The aesthetic leans into retro-inspired design, utilizing warm practical lighting to contrast with soft studio illumination. The narrative structure employs dynamic camera movements, alternating between expansive overhead shots and focused medium close-ups of the cast and performer. Production was handled by Arts & Sciences, with creative input from Max Cooper.
Style
Vertical, Commercial, Retro
Industries
Color
Jet Black
Pure White
Burnt Orange
Background
Set-dressed
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.