Abra
Featured Abra projects
This week's top Abra projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Abra · Abra Pre Fall 2024
Abra presents its Pre Fall 2024 collection in a series of studio portraitures. The campaign, captured by photographer Carl Diner with creative direction from Abraham Ortuno Perez, highlights the season's core pieces through a minimalist lens. Styling by Dor Edrie leans into a balanced editorial approach, featuring a graphic landscape-printed t-shirt paired with knee-length shorts and platform mules. The visual execution utilizes clean lighting to prioritize the silhouettes and textile details against a neutral backdrop.
Project Abra · ABRA SEASON 2 CAMPAIGN
The Abra Season 2 campaign for Spring/Summer 2023 presents a collection focused on bold color and distinct accessory silhouettes. Creative directed by Abraham Ortuno Perez with styling by Dor Edrie, the imagery leans into a saturated palette, highlighting signature pieces such as metallic-trimmed bags and sculptural jewelry. Captured in natural light, the campaign traverses diverse environments, moving from architectural grids to coastal settings. The editorial layout, which frequently utilizes white borders and graphic typography, emphasizes a graphic and playful aesthetic while showcasing the collection's high-contrast apparel, including sequin jumpsuits and embellished denim.
Project Abra · ABRA SS26
The SS26 collection from Abra arrives as a series of fashion editorial images that highlight architectural tailoring and structural garment details. Photographed by Angela Suarez under the creative direction of Abraham Ortuno Perez, the campaign maintains a consistent visual identity defined by clean, neutral studio backdrops and focused, high-contrast compositions. Styling by Dor Edrie leans into a mix of voluminous silhouettes and sheer textures, pairing pieces like iridescent ruffled tulle and leather bomber jackets with pointed-toe footwear. The project utilises natural light and soft, directional lighting to emphasize the layering and varied fabric finishes throughout the collection. Emmy Rappe and Stacia Roz appear as the featured models, with hair styling by Charlie Le Mindu and makeup by William Bartel.
Project Abra · AW24 LOOK BOOK
The Abra AW24 look book presents a clean, minimalist approach to seasonal fashion, shot within a bright white studio environment. The collection emphasizes textural contrast and structured silhouettes, utilizing an editorial aesthetic to highlight key garments such as tailored trench coats, leather pieces, and graphic-print midi dresses. Photographer Otman Qrita frames the collection against a functional backdrop of garment-filled clothing racks, grounding the high-fashion designs in an authentic production atmosphere. With creative direction from Abraham Ortuno Perez and fashion styling by Dor Edrie, the imagery focuses on sharp composition and natural light to showcase the collection's details, supported by hair styling from Richard Phillipart.
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