Abra
ABRA SEASON 2 CAMPAIGN
May 2024
The Season 2 campaign for Abra presents a vibrant exploration of designer fashion, captured through a lens of graphic simplicity and coastal serenity. Creative director Abraham Ortuno Perez and fashion editor and stylist Dor Edrie frame the collection against high-contrast backdrops, shifting from architectural grids to rugged shorelines to highlight the season's saturated palette. Techniques such as natural light and saturated color grading define the aesthetic, bringing focus to the collection's hallmark accessories—notably the spiked baguette bags and sculptural statement jewelry. The imagery leans into a playful, editorial sensibility, with each composition presented within a clean white border featuring collection typography.
Commercial, Vertical
Natural light
Designer Fashion
Advertising Campaign
