Abra: ABRA SEASON 2 CAMPAIGN
Brand
Date
May 2024
Description
The Abra Season 2 campaign for Spring/Summer 2023 presents a collection focused on bold color and distinct accessory silhouettes. Creative directed by Abraham Ortuno Perez with styling by Dor Edrie, the imagery leans into a saturated palette, highlighting signature pieces such as metallic-trimmed bags and sculptural jewelry. Captured in natural light, the campaign traverses diverse environments, moving from architectural grids to coastal settings. The editorial layout, which frequently utilizes white borders and graphic typography, emphasizes a graphic and playful aesthetic while showcasing the collection's high-contrast apparel, including sequin jumpsuits and embellished denim.
Style
Commercial, Vertical
Techniques
Natural light
Industries
Color
Hot Pink
Context
Advertising Campaign
Associated creatives
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