Abra
Abra Pre Fall 2024
Brand
ProjectAbra Pre Fall 2024
Date
May 2024
Description
For the Abra Pre Fall 2024 collection, the brand presents a focused lookbook featuring clean editorial portraiture. Under the creative direction of Abraham Ortuno Perez, the project highlights a sharp, minimalist aesthetic that allows the garment silhouettes to take precedence. Captured by photographer Carl Diner, the series centers on high-contrast apparel, including graphic-print t-shirts and elevated footwear. Styling by Dor Edrie leans into a balanced, studio-based composition. The lookbook utilizes clean lighting to emphasize textures and vertical framing, anchoring the collection in a distinct contemporary fashion context.
Style
Editorial, Vertical, Clean
Industries
Designer Fashion
Color
Pure White
Crimson
Background
White Seamless
Context
Lookbook
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