Abra: Abra Pre Fall 2024
Brand
Date
May 2024
Description
Abra presents its Pre Fall 2024 collection in a series of studio portraitures. The campaign, captured by photographer Carl Diner with creative direction from Abraham Ortuno Perez, highlights the season's core pieces through a minimalist lens. Styling by Dor Edrie leans into a balanced editorial approach, featuring a graphic landscape-printed t-shirt paired with knee-length shorts and platform mules. The visual execution utilizes clean lighting to prioritize the silhouettes and textile details against a neutral backdrop.
Style
Editorial, Vertical, Clean
Industries
Color
Pure White
Crimson
Background
White Seamless
Context
Lookbook
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