Abra presents its Pre Fall 2024 collection in a series of studio portraitures. The campaign, captured by photographer Carl Diner with creative direction from Abraham Ortuno Perez, highlights the season's core pieces through a minimalist lens. Styling by Dor Edrie leans into a balanced editorial approach, featuring a graphic landscape-printed t-shirt paired with knee-length shorts and platform mules. The visual execution utilizes clean lighting to prioritize the silhouettes and textile details against a neutral backdrop.