Zara

Jul 2026

Zara Man's latest project, Summer Cities, captures the quintessential spirit of Mediterranean travel through a lens of relaxed luxury fashion. Photographer Clément Pascal masterfully utilizes natural light to frame a series of intimate, sun-drenched portraits that feel both spontaneous and deeply considered. Art direction by Christopher Winter grounds the collection within the architectural majesty of Athens, using the iconic Parthenon and rugged, stone-hewn landscapes to create a narrative that leans into the intersection of heritage and modern style. The campaign moves effortlessly between cinematic wide shots of urban promenades and contemplative, editorial-style close-ups that highlight the tactile quality of linen and soft cotton knits. With meticulous styling by Guy Miller, the wardrobe evokes a sense of ease, pairing breezy button-downs with casual shorts in a palette that reflects the warmth of the golden hour. The inclusion of analogue film techniques in select frames adds a grainy, nostalgic texture that elevates the work above standard commercial fare. Through the lens of Pascal, the project avoids the polished sterility often found in global campaigns, opting instead for a grounded, human perspective. Supported by the grooming work of Werner Amort, the imagery presents a cohesive, aspirational vision of summer, where the subjects exist as confident explorers within a sprawling, historic cityscape, solidifying the brand's place as a leader in refined, approachable menswear.

Lifestyle, Lifestyle, Vertical, Vertical, Vertical

Natural light, Natural light

Luxury Fashion Houses, Fashion