
Zara Zara Man - Summer Cities 2026
About
A black-and-white menswear campaign image for the Zara Man 'Summer Cities' project, photographed by Clément Pascal with art direction by Christopher Winter. The model is styled in a crewneck t-shirt, pleated white shorts, a dark belt, and a long-sleeve striped sweater knotted around the waist, paired with dark sunglasses and a pendant necklace. He stands outdoors on a street, holding the handlebars of a classic city bicycle against a building facade marked with the number 11. The shot features soft natural daylight and crisp tonal contrast throughout the monochrome frame.
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Background
Street
Context
Advertising Campaign