Logo
  • Home
  • ·Media
  • ·Zara Man Summer Cities campaign with bicycle
BrandZara
ProjectZara Man - Summer Cities
A man wearing sunglasses, a t-shirt, and white tailored shorts stands beside a bicycle in a black-and-white outdoor portrait.

Zara Zara Man - Summer Cities 2026

Associated creatives

Clément Pascal
Clément PascalPhotographer
Christopher Winter
Christopher WinterArt Director
Guy Miller
Guy MillerFashion Editor/Stylist
Werner Amort
Werner AmortHair Stylist
Tony Özkan
Tony ÖzkanContent Creator

Tags

man with bicycleman holding bicyclebicyclecity bicyclewhite shortstailored shortscrewneck t shirtt shirtstriped sweatersweater tied around waistsunglassesblack sunglasses

Description

A black-and-white menswear campaign image for the Zara Man 'Summer Cities' project, photographed by Clément Pascal with art direction by Christopher Winter. The model is styled in a crewneck t-shirt, pleated white shorts, a dark belt, and a long-sleeve striped sweater knotted around the waist, paired with dark sunglasses and a pendant necklace. He stands outdoors on a street, holding the handlebars of a classic city bicycle against a building facade marked with the number 11. The shot features soft natural daylight and crisp tonal contrast throughout the monochrome frame.

Style

Vertical, Commercial, Monochrome

Techniques

Natural light

Industries

Menswear

Color

Pure White (40%)
Medium Grey (40%)
Jet Black (20%)

Background

Street

Context

Advertising Campaign