Zara

Aug 2024

The Zara Man Studio Collection Fall 2024 campaign presents a contemporary menswear narrative centered on relaxed silhouettes and intricate textile layering. Captured by photographer Daniel Jackson, the series oscillates between grit and polish, featuring a blend of urban street-set photography and clean studio portraits. The project features model Serge Rigvava, showcasing the collection's diverse aesthetic—from oversized knitwear and botanical prints to structured monochrome tailoring. Utilizing editorial techniques such as analogue film and natural light, the imagery emphasizes tactile fabric details and architectural movement, consistently integrating skate culture as a recurring thematic element.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Advertising Campaign