Zara: Zara Man Studio Collection Fall 2024

Aug 2024

The Zara Man Studio Collection Fall 2024 campaign presents a series of clean editorial portraits that highlight the season's focus on relaxed tailoring and layered knitwear. Photographed by Daniel Jackson, the collection leans into a contemporary menswear aesthetic, juxtaposing structured urban backdrops with soft, draped studio environments. Featuring model Serge Rigvava, the imagery uses natural light and an analogue / film technique to capture the tactile quality of the garments, from botanical-print shirts to textured cardigans. The campaign maintains a cohesive visual identity through consistent composition, often incorporating accessories like skateboards to anchor the studio portraits in a casual, high-street fashion context.

Editorial, Vertical, Clean

Natural light

Advertising Campaign