Zara

Oct 2025

Zara presents the 80's Archive Editorial, a fashion campaign that revisits retro design motifs through a contemporary lens. The project leans into a minimalist aesthetic, pairing period-accurate silhouettes like oversized leather blazers and denim with structured, clean compositions. Photographed by Luis Alberto Rodriguez with art direction by Laura Jauregui, the series utilizes both high-contrast monochrome and soft natural light to emphasize garment texture and mood. Featured models Louis Baines, Parker Van Noord, and Valentin Humbroich anchor the editorial, with hair styling by Werner Amort highlighting a classic, moody sensibility across both studio and location settings. The execution relies on analogue film techniques to achieve a distinct, grit-filled visual identity.

Editorial