Brand
Zara Zara Man Studio Collection Fall 2024 2024
Associated creatives
Tags
Description
This monochrome fashion campaign image for the Zara Man Studio Collection Fall 2024 was photographed by Daniel Jackson and features model Serge Rigvava. The black-and-white composition captures the model outdoors with low-angle perspective against an urban architectural backdrop. He wears a lightweight textured shirt and a cap, arms outstretched in a dynamic pose. The high-contrast lighting emphasises the crisp textures of the garments and the urban environment. Bold typography is integrated into the layout above and below the central frame, detailing collection notes.
Style
Editorial, Vertical, Monochrome
Techniques
Analogue / film
Industries
High Street Fashion
Color
Pure White (50%)
Jet Black (50%)
Background
Street
Context
Advertising Campaign