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Monochrome fashion campaign image featuring a male model in a white shirt and cap outdoors against a building.

Zara Zara Man Studio Collection Fall 2024 2024

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This monochrome fashion campaign image for the Zara Man Studio Collection Fall 2024 was photographed by Daniel Jackson and features model Serge Rigvava. The black-and-white composition captures the model outdoors with low-angle perspective against an urban architectural backdrop. He wears a lightweight textured shirt and a cap, arms outstretched in a dynamic pose. The high-contrast lighting emphasises the crisp textures of the garments and the urban environment. Bold typography is integrated into the layout above and below the central frame, detailing collection notes.

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Advertising Campaign
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