Zara

Mar 2025

Zara presents the Spring Neutrals S/S25 campaign, a series of fashion editorials focused on minimalist menswear. The imagery leans into a clean, contemporary aesthetic, utilizing a palette of earth tones and soft, neutral light to highlight garment textures and architectural forms. The campaign captures a relaxed, tailored spirit through layers of knits, lightweight jackets, and structured trousers. Shot by photographers Melanie + Ramon, the project features models Danzeng Zhaxi and Teun van Stein. The studio-based production integrates monochrome photographic prints and textured wooden panels to build depth within each composition. With hair styling by Werner Amort and set design by Sati Leonne, the campaign maintains a consistent editorial feel across its various vertical compositions.

Vertical, Clean

High Street Fashion

Advertising Campaign