Zara ZARA MAN - Spring Neutrals (S/S25) 2025

Description

This fashion campaign image for the Zara Man Spring Neutrals project features male model Danzeng Zhaxi posing in a studio setting. He wears a layered outfit consisting of a tan overshirt, a grey polo shirt, light blue collared shirt underneath, white trousers, and dark shoes. He leans casually against a large printed panel featuring a portrait, while a second oversized black-and-white portrait print stands in the background. The lighting is soft and directional, highlighting the textured fabrics and neutral color palette.

Style

Vertical, Commercial, Earthy, Polished

Techniques

Natural light, Soft Light

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Advertising Campaign