Zara

Sep 2024

For the Origami project, Zara presents a meditative fashion editorial centered on quiet concentration and geometric form. Captured through a palette of earthy tones and soft, natural light, the series explores the relationship between structured tailoring and delicate craft. The imagery leans into a minimalist aesthetic, utilizing textured interior backgrounds and subtle color grading to draw focus to the drape and weave of the seasonal collection. The editorial features model Mohammed Abubakar, whose contemplative presence grounds the series against architectural settings. With photography by Álvaro Pereña Jimenez, art direction by Laura Jauregui, and fashion styling by Alba Vicario, the project maintains a consistent, observational tone. The execution often employs analogue film techniques and grainy textures to enhance the intimate, deliberate atmosphere of the campaign.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Lookbook