Black man wearing a collared short sleeve shirt and white trousers leaning against a wall.

Black man wearing a dark textured jacket leaning against a warm toned wall in a portrait for Zara.

Overhead shot of a model seated at a dark wooden table folding paper origami figures

A man leaning against a faded blue wall in a room with a white door, watching a paper airplane float in mid-air.

Black and white portrait of a male model wearing a collared shirt against a plain light wall for Zara.

A barefoot black man in a black tank top and dark trousers stands in a blue room with a white door and an origami crane on the floor.

Black man seated on a wooden surface holding a paper origami piece, wearing a patterned shirt and white trousers against a neutral wall.

Model standing against a yellow wall wearing a beige jacket over a white shirt, black trousers, and carrying a leather shoulder bag.

Black man seated on a wooden table with origami cranes against a warm yellow wall

Model Mohammed Abubakar reclining on a beige carpeted floor wearing a cream tank top for Zara.

A wooden chair with dark metal legs holding crumpled white paper set against a warm yellow wall and carpeted floor.

Black man seated on the floor wearing a dark sleeveless knit vest and trousers against a pale blue wall

Zara Origami 2024

About

For the Origami project, Zara presents a meditative fashion editorial centered on quiet concentration and geometric form. Captured through a palette of earthy tones and soft, natural light, the series explores the relationship between structured tailoring and delicate craft. The imagery leans into a minimalist aesthetic, utilizing textured interior backgrounds and subtle color grading to draw focus to the drape and weave of the seasonal collection. The editorial features model Mohammed Abubakar, whose contemplative presence grounds the series against architectural settings. With photography by Álvaro Pereña Jimenez, art direction by Laura Jauregui, and fashion styling by Alba Vicario, the project maintains a consistent, observational tone. The execution often employs analogue film techniques and grainy textures to enhance the intimate, deliberate atmosphere of the campaign.