Zara Origami 2024
Associated creatives
Tags
Description
Editorial campaign image for the Zara project Origami, photographed by Álvaro Pereña Jimenez with styling by Alba Vicario and art direction by Laura Jauregui. The scene features model Mohammed Abubakar leaning against a weathered, pale blue interior wall next to a closed white door. He wears a loose white button-down shirt over a dark top, dark trousers, and sandals, gesturing toward a small white paper airplane suspended in mid-air. Additional paper airplanes rest on the textured blue carpeted floor. The lighting is soft and natural, emphasizing the muted tones and minimalist composition of the room.
Style
Editorial, Vertical, Cool, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (50%)
Jet Black (50%)
Background
Living Room
Context
Advertising Campaign