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Brand
Zara
ProjectOrigami
Black and white portrait of a male model wearing a collared shirt against a plain light wall for Zara.

Zara Origami 2024

Associated creatives

Álvaro Pereña Jimenez
Álvaro Pereña JimenezPhotographer
Alba Vicario
Alba VicarioFashion Editor/Stylist
Laura Jauregui
Laura JaureguiArt Director
Mohammed Abubakar
Mohammed AbubakarModel

Tags

black man wearing collared shirtblack manman wearing collared shirtcollared shirtmale model portrait

Description

This black and white fashion portrait features model Mohammed Abubakar captured for Zara under the project titled Origami. Photographed by Álvaro Pereña Jimenez with fashion styling by Alba Vicario and art direction by Laura Jauregui, the composition presents a striking study of form and lighting. The model wears a dark collared shirt and has a shoulder strap visible, positioned against a plain, minimalist light background. The lighting creates deep tonal contrasts, highlighting facial structure and garment texture.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film

Industries

High Street Fashion

Color

Jet Black (70%)
Charcoal (30%)

Background

White Seamless

Context

Advertising Campaign