Zara

Mar 2025

The Zara IDA project is a high street fashion editorial series featuring model Ida Heiner. Captured in a studio setting, the imagery focuses on a diverse range of silhouettes, highlighting the textures of knitwear, denim, and layered apparel through a series of portrait and full-length compositions. The series leans into a monochromatic aesthetic, utilizing clean, high-contrast lighting to accentuate the sculptural forms of the garments. The execution incorporates various techniques including clean, minimalist framing and chiaroscuro lighting effects to emphasize fabric detail and metallic hardware. Photography is led by Adam Peter Johnson, with styling by Vanessa Reid. The creative team also includes hair stylist Tom Wright, makeup artist Celine Martin, manicurist Hanae Goumri, and set designer Sati Leonne.

Editorial, Vertical, Monochrome, Clean

High Street Fashion

White Seamless

Advertising Campaign