Zara: IDA
Brand
Date
Mar 2025
Description
The Zara IDA project is a high-street fashion editorial campaign that captures a series of studio portraits featuring model Ida Heiner. The photography, led by Adam Peter Johnson, employs a clean, minimalist aesthetic to focus on the intricate textures of knitwear, denim, and layered silhouettes. Styling by Vanessa Reid introduces a structural approach to the apparel, utilizing accessories like wide-cut scarves and studded belts to define the form. The series leans into a monochrome palette and chiaroscuro lighting, alternating between crisp, bright studio shots and high-contrast, moody portraits that emphasize silhouette and surface detail.
Style
Editorial, Vertical, Monochrome, Clean
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
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