
Zara IDA 2025
Associated creatives
Tags
Description
This monochrome fashion portrait from the Zara IDA project features model Ida Heiner leaning against a horizontal railing. She wears an all-black ensemble consisting of a sleeveless knitted patterned top layered over a flowing skirt, paired with matching fingerless gloves, leggings, flat shoes, and a textured beanie hat. The high-contrast black-and-white studio imagery highlights the rich textures of the knitwear and satin fabrics. Photography is by Adam Peter Johnson with styling by Vanessa Reid, hair by Tom Wright, makeup by Celine Martin, and manicures by Hanae Goumri.
Style
Editorial, Vertical, Monochrome
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Jet Black (80%)
Off-Black (20%)
Background
White Seamless
Context
Advertising Campaign



