Zara IDA 2025
Associated creatives
Tags
Description
This black-and-white fashion portrait for the Zara IDA project features model Ida Heiner. She wears a fuzzy striped knit sweater with matching oversized headwear pulled low to partially obscure her face, revealing only her nose and lips. Long, light-toned hair falls loosely beneath the knit apparel. The high-contrast monochromatic composition is shot against a clean white background. Photography is by Adam Peter Johnson, with styling by Vanessa Reid, hair by Tom Wright, makeup by Celine Martin, manicures by Hanae Goumri, and set design by Sati Leonne.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
High Street Fashion
Color
Jet Black (50%)
Pure White (50%)
Background
White Seamless
Context
Advertising Campaign