Yohji Yamamoto

Jul 2024

Photographer Max Vadukul captures the Autumn/Winter 2024 collection for Yohji Yamamoto in a series of editorial fashion images set against the urban landscape of Tokyo. Featuring model Kinari Tamukai, the project explores the interplay between structured, oversized silhouettes and the kinetic energy of the city streets. The series leans into a high-contrast monochrome aesthetic, utilizing long exposure and rotational blur to contrast the stillness of the subject against the motion of the environment. The execution emphasizes texture and form, with several compositions incorporating gritty, analogue film elements and low-key lighting to enhance the moody, atmospheric quality of the campaign.

Editorial, Vertical, Monochrome

Luxury Fashion Houses

Street

Advertising Campaign