Yohji Yamamoto: AW24 MAX VADUKUL, TOKYO

Jul 2024

Photographer Max Vadukul captures the essence of the Yohji Yamamoto Autumn/Winter 2024 collection against the backdrop of Tokyo’s urban landscape. The series presents a study in contrast, utilizing long exposure and motion blur to anchor model Kinari Tamukai within the kinetic, rhythmic life of the city streets. The imagery leans into a moody, high-contrast monochrome palette that emphasizes the architectural silhouettes and textured layers of the apparel. By employing techniques like analogue film and grainy textures, the work maintains a gritty, raw aesthetic that highlights the interplay between tailored form and atmospheric shadow. The campaign frames the collection through a dynamic, cinematic lens, balancing stillness and movement in a series of visceral fashion portraits.

Editorial, Vertical, Monochrome

Street

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