Y-3 Fall 2024 Ad Campaign 2024

Description

This black and white image features a man in motion on a New York City street for the Y-3 Fall 2024 ad campaign, photographed by Max Vadukul. The model wears dark sportswear including a hooded jacket and trousers with distinct striped details, captured mid-movement with arms extended. The urban setting includes an overhead transit structure, parked cars, and wet asphalt reflecting ambient light. The composition employs high-contrast lighting and a wide-angle perspective to emphasize the dynamic motion and gritty texture of the street.

Style

Editorial, Horizontal, Action, Monochrome, Gritty

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign