Y-3 Fall 2024 Ad Campaign 2024

Description

This black and white image from the Y-3 Fall 2024 ad campaign features model Gabbriette posing dynamically on an urban rooftop in New York City. She wears a long black dress featuring the brand signature three-stripe motif paired with chunky athletic sneakers. The background captures a dense urban environment with high-rise buildings and industrial infrastructure elements under high-contrast lighting. The campaign was creative directed by Yohji Yamamoto and photographed by Max Vadukul.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film

Industries

Sportswear

Color

Background

Rooftop

Context

Advertising Campaign