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Black and white portrait of A$AP Nast crouching on a city street under an elevated bridge for Y-3 Fall 2024 campaign

Y-3 Fall 2024 Ad Campaign 2024

About

This monochrome fashion campaign image features A$AP Nast crouching on an asphalt city street beneath a heavy metal bridge structure. The subject wears dark layered apparel, including a tailored jacket and footwear with distinctive striped accents. Shot by photographer Max Vadukul in New York City, the scene is rendered in high-contrast black and white with strong directional lighting. The composition captures a gritty, urban aesthetic characteristic of the Y-3 Fall 2024 advertising campaign.

Brand

Y-3

Project

Y-3 Fall 2024 Ad Campaign 2024

Keywords

asap nastblack man crouchingman crouchingasap nast portraitblack jacketlayered clothing

Credits

Yohji Yamamoto
Y-3 Creative Director
Max Vadukul
Photographer
A$AP Nast and Gabbriette
Models
New York City
Location

Styles

EditorialVerticalMonochromeGritty

Techniques

Analogue / filmLow-key / chiaroscuro

Industries

Designer Fashion

Background

Street

Context

Advertising Campaign