Fall 2024 Ad Campaign 2024

Description

This black and white editorial photograph captures a dynamic moment on an urban street beneath an elevated railway bridge. A male model, identified as A$AP Nast, is caught in motion wearing a contemporary dark coat featuring prominent white branding and the signature three-stripes motif by Y-3. The composition uses high-contrast lighting to accentuate the textures of the apparel and the gritty industrial backdrop. Max Vadukul photographed this piece for the brand's Fall 2024 ad campaign, bringing a sense of movement and street culture to the framing. The street setting is lined with architectural details and vehicles, grounding the fashion narrative in a realistic metropolitan environment.

Style

Editorial, Horizontal, Monochrome

Techniques

Analogue / film

Industries

Streetwear

Color

Background

Street

Context

Advertising Campaign