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Brand
Wrangler
ProjectWrangler X Happy Socks Campaign
Model wearing a colourful panelled jacket and blue denim riding a mechanical bull against a sunset gradient background.

Wrangler Wrangler X Happy Socks Campaign 2024

Associated creatives

Lars Brønseth
Lars BrønsethPhotographer
Odinaka Ekezie
Odinaka EkezieModel

Tags

model riding mechanical bullmodel riding bullmechanical bullmodel on bullblack man riding bullblack manman riding bull

Description

This vertical campaign photograph for the Wrangler X Happy Socks project, captured by photographer Lars Brønseth, features model Odinaka Ekezie. The model is seated on a mechanical bull while wearing a colourful, panelled multi-tone jacket, denim shirt, jeans, and patterned socks with sunglasses. Bold cream-coloured typography reading "THE WORLD'S MOST COLORFUL RODEO" spans across the frame in a serif block typeface. The background features a warm horizontal sunset gradient shifting from orange to teal. Brand logos for Wrangler and Happy Socks appear at the bottom centre flanked by star icons.