Woodpecker Coats: Brand Collateral

Sep 2025

Woodpecker Coats presents a series of brand collateral that centers on the material quality and architectural form of its winter outerwear. Under the creative direction of Matija Gabrilo, the project explores the interplay between glossy, high-shine puffer fabrics and textural elements like knitwear and embroidered textiles. The campaign utilizes a mix of editorial and commercial compositions, ranging from wide, high-contrast silhouettes to intimate, tactile macro shots. The visual approach relies on directional studio lighting to emphasize the sheen of the quilted down baffles and metallic hardware. Through a combination of moody, low-key lighting and clean, bright studio environments, the series documents the versatility of the collection's layering. The result is a polished collection of imagery that prioritizes surface detail and structural design.

Advertising Campaign