Woodpecker Coats
Brand Collateral
Brand
ProjectBrand Collateral
Date
Sep 2025
Description
Woodpecker Coats presents a series of brand collateral imagery focused on outerwear, creative directed by Matija Gabrilo. The project explores the intersection of utilitarian design and fashion-forward styling, utilizing a blend of high-contrast editorial techniques and crisp commercial studio photography. The visual approach leans into glossy textures and intricate material detail, highlighting the sheen of quilted puffer jackets and high-shine finishes. Through a mix of moody, low-key lighting and clean, hard-light studio compositions, the work emphasizes the tactile quality of the collection’s construction.
Context
Advertising Campaign
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