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Brand
Woodpecker Coats
ProjectBrand Collateral
Shirtless man wearing an open glossy black puffer jacket and matching black trousers against a light grey studio background.

Woodpecker Coats Brand Collateral 2025

Associated creatives

Matija Gabrilo
Matija GabriloCreative Director

Tags

glossy black puffer jacketblack puffer jacketpuffer jacketglossy jacketshiny down jacketopen puffer jacketshirtless man in jacketshirtless manblack contrast stitch pantscontrast stitch trousers

Description

Studio campaign imagery for Woodpecker Coats brand collateral, creative directed by Matija Gabrilo. A male model is framed vertically from the neck down, wearing an unzipped, high-shine black puffer jacket open over a bare chest. He is styled with matching black trousers featuring prominent white contrast stitching and a black belt with a silver buckle. The composition is set against a clean, pale grey studio backdrop with focused studio lighting highlighting the jacket's reflective quilted texture.

Style

Vertical, Commercial, Sensual, Clean, Glossy

Techniques

Hard Light

Industries

Outdoor & Performance Apparel

Color

Jet Black (70%)

Background

Grey Seamless

Context

Advertising Campaign