Woodpecker Coats Brand Collateral 2025

Description

A split-composition fashion campaign for Woodpecker Coats, art directed by Matija Gabrilo. The left frame shows a man in silhouette wearing a glossy, quilted navy down puffer jacket over an open black knit cardigan and silver cross necklace. The right frame features an inverted close-up shot focusing on the textured knit collar, chest, layered silver chains, and facial shadow against a dark studio background. Dramatic low-key lighting highlights the sheen of the outerwear fabric and metallic hardware.

Style

Editorial, Horizontal, Moody, Cool

Techniques

Low-key / chiaroscuro

Industries

Menswear

Color

Background

Black Seamless

Context

Advertising Campaign