Logo
Black business card with white logo and Bjorkhem text framed by a curved chrome metal tube against a solid grey background
A white business card with serif typography rests on a reflective chrome and glass surface.
Transparent vellum envelopes stacked on a deep green textured background containing printed text cards
Black business card with white typography and green dots tucked into a metal railing against a grey background.
Kraft paper envelope and black folder with Bjorkhem branding resting on a textured grey concrete surface under dappled shade.
Typography graphic design branding layout featuring white serif text on a black background with green circular dots.
Hand holding a smartphone displaying a green screen with the Bjorkhem brand identity logo against a plain light background
Black business card with white logo and Bjorkhem text framed by a curved chrome metal tube against a solid grey background
A white business card with serif typography rests on a reflective chrome and glass surface.
Transparent vellum envelopes stacked on a deep green textured background containing printed text cards

Björkhem Brand Identity 2022

About

Studio Herrström delivers a precise and modern brand identity for Björkhem, balancing minimalist graphic design with a high-contrast visual language. The project centres on a refined serif typography system anchored by vibrant green accents and geometric motifs. Utilizing clean composition and sharp focus, the identity extends across stationery, print, and mobile assets. The execution relies on a restrained palette of black, white, and green, brought to life through textures such as translucent vellum and kraft paper. A dynamic motion graphics sequence rounds out the identity, showcasing the brand’s vector elements through precise, fluid animation. This corporate system prioritizes clarity and sophisticated spacing to communicate a professional, contemporary aesthetic.

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