Björkhem: Brand Identity

Jan 2022

Studio Herrström delivers a precise and modern brand identity for Björkhem, balancing minimalist graphic design with a high-contrast visual language. The project centres on a refined serif typography system anchored by vibrant green accents and geometric motifs. Utilizing clean composition and sharp focus, the identity extends across stationery, print, and mobile assets. The execution relies on a restrained palette of black, white, and green, brought to life through textures such as translucent vellum and kraft paper. A dynamic motion graphics sequence rounds out the identity, showcasing the brand’s vector elements through precise, fluid animation. This corporate system prioritizes clarity and sophisticated spacing to communicate a professional, contemporary aesthetic.

Commercial, Clean, Minimalist, Horizontal